The millionaire boy for trying toys

The millionaire boy for trying toys

Ryan, who is six years old, is the seventh internet star that earns the most money

    In a world in which Internet-related businesses have become one of the biggest engines of the global economy, there are numerous forms of unsuspected income at the beginning of the century. One of them is YouTube, where different business models have made their way, although among them stands out the appearance of a six-year-old boy who is hardly known as Ryan and who is among the ten greatest fortunes of the last year in income from the internet.

The key to Ryan's success is not a hidden secret. "He has the job dreamed by any child: criticize toys," Forbes describes. This is a kid who opens his toys in front of the camera his parents carry and quite spontaneously opens, tests and engages millions of kids through a YouTube channel that opened in March 2015.

   Approximately three times a week he discovers other children new toys and his ability to be surprised and to connect with the smallest ones has led him to place his deliveries among the videos with the most reproductions and thanks to the generated publicity he won about eleven million dollars last year , according to Forbes magazine. In 2016 it remained the channel with the largest number of viewers on YouTube for 40 consecutive weeks.

"One day he asked me: 'How come I'm not on YouTube, like all the other kids?' So we said 'yes, we can do that'. So, we took him to the store to buy his first toy, I think it was a Lego train, and everything started from there, "explained her mother to Tubefilter in one of the few interviews given to a media outlet. The channel was called Ryan ToysReview and its number of subscribers has multiplied with a curious model since the videos can not be commented (they are blocked by the creators) and the only direct interaction is to check the number of visits.




The phenomenon of children opening toys is not limited to the United States, as it is a very popular entertainment in the West. The phenomenon of young people opening toys does not stick to the United States, but extends throughout the world. Ryan's case is exceptional because he started with only three years and the stars usually arrive later. "It is the largest of a genre that gets billions of weekly visits to YouTube. Nobody really talks about this, but it's crazy once you start scratching on the surface, " explained Josh Cohen, an expert media analyst and founder of TubeFilter.

Ryan, who has already turned six, has managed to remain anonymous outside the internet thanks to the efforts of his parents while he is a YouTube star. Although some parents have complained about the trend in recent times to advertise brands that send their toys to Ryan, the child's family ensures that they do not keep those products and donate them when they come from companies and are not bought with their money. A series of animation episodes, songs, children's science experiments and a whole universe of their own have been created around the channel. Meanwhile, Ryan continues to play alone at home but with more than a million virtual game partners.